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Writing and Pricing Internet Freelancing Proposals
Proposals are offers that freelancers
use to convince clients to select them for projects: they are the means
by which the potential that a project represents is converted into the
reality of freelance work. And so, the amount of work you’ll have
as a freelancer is to a great degree a function of your ability to write
clear, persuasive proposals. Freelancers shouldn’t underestimate
how important this is: it doesn’t matter how good you are if you
can’t explain to clients why they should hire you.
In this content-packed chapter I cover
the following subjects:
- An overview of general objectives of writing proposals,
and how to understand what clients are looking for.
- Suggestions for getting clarification from clients
on vague projects, and strategies for the use of pre-bid questions and
public message systems.
- Tips for successful client communication.
- Using proposal templates.
- Deciding on an appropriate amount of effort to
put into a proposal based on the project characteristics.
- Avoiding common pitfalls in writing proposals,
such as using boilerplate proposals, bidding before you fully understand
the project, or making unrealistic delivery timeframe promises.
- An overview of key considerations that influence
the value of freelance projects.
- How to assess the competition by looking at the
number of other bidders and their past history, the average value of
bids already placed, and so on.
- Deciding on an optimal pricing strategy for the
project, based on criteria such as the estimated value of the project
to the client, your desired compensation rate, how interesting
you believe the work will be, how full your schedule is, and more.
- How to recognize and professionally handle some
of the common gimmicks that certain clients use to try to get lower bids.
My current estimated date for publishing
this chapter: Late Winter 2011-12
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Last Site Update: October 21, 2011
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