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Table Of Contents  The Online Freelancing Guide
 >  Planning and Managing Your Online Freelancing Business
      >  Building and Tuning Your Profile and Portfolio

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Picking Effective Keywords
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Key Strategy Tips for New Freelancers
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The Portfolio - Putting Your Best Foot Forward
(Page 2 of 2)

Organization

If you have a large portfolio and the site allows you to organize your portfolio into sections or folders, be sure to take advantage of this. Use simple, descriptive labels to segment your work into different areas. The easier it is for clients to find what they are looking for, the better your chances of getting the job.

Privacy and Copyright Issues

There are two separate privacy and copyright issues related to profile portfolios: your rights and those of your clients.

First, remember that you can only legally (and ethically) put materials in your portfolio if you own the rights to them. If you are doing work for a client—a so-called “work for hire”—then the rights usually belong to the client once you are paid. Many clients are happy to allow you to use work you’ve done for them in your portfolio, but you need to ask permission.

Second, watch out for those who will readily steal material from your portfolio. Unscru­pulous crooks will shamelessly copy items from the portfolios of quality freelancers to pass off as their own. Even worse, I’ve heard of cases of work being lifted and then used in a commercial setting without compensation.

There are a few ways to protect yourself against piracy:

  • Limit the portfolio to samples of your work: a few pages of that wonderful short story, not the whole story; a low-resolution copy of your award-winning photograph, not a large version.

  • Never put original material in your portfolio when this would be required to prove authorship of the item: no source code for programmers, layered Photoshop files for designers, etc.

  • Consider using screenshots of your work instead of uploading the work itself. It’s much more work to steal writing when it is in the portfolio as an image than in text form, for example. Another place where this makes sense is for web design and programming: show pictures of your completed sites, not the HTML or other code that implements them.

Previous Topic/Section
Picking Effective Keywords
Previous Page
Pages in Current Topic/Section
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Next Page
Key Strategy Tips for New Freelancers
Next Topic/Section

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Last Site Update: February 1, 2012

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