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Table Of Contents  The Online Freelancing Guide
 >  Planning and Managing Your Online Freelancing Business
      >  Building and Tuning Your Profile and Portfolio

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Building and Tuning Your Profile and Portfolio
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The Pros and Cons of the Profile Picture (Avatar)
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Selecting an Appropriate User Name
(Page 3 of 3)

Marketing Names

These are names chosen specifically to advertise the type of work that you want to do, but that aren’t necessarily your “doing business as” name. For example, if you specialize in high quality vocal recording, “Voice of an Angel”. Or if you’re a writer who specializes in business plans, perhaps “Business Plans Done Right”. These aren’t great examples, but I’m sure you get the idea. :)

The advantage of this type of name is obvious: it’s a bit of free advertising that you specialize in a particular work area. However, try to remember the advice above about not being too cutesy, and see the following subsection as well.

Beware of Overly Specific Names

If you go with a company or marketing name, be careful not to choose something so specific that it will tend to pigeonhole you. If you’re a programmer, a user name like “Java_Guru” will definitely catch the eye of someone looking for a Java programmer, but what if you want to bid on a project in a year from now that uses a different language? Similarly, you may prefer designing logos, but “Logo_Designers” might suggest to someone who wants a different type of design work that you’re going outside your area of expertise, even if you may be perfectly competent at a range of designing work.

Changing Your User Name

One reason why it is worth thinking about your user name in advance is that it is not something you can easily change—sites don’t let users do this willy-nilly, because of the confusion it would cause. If you do want to change your name, contact the customer service department of the site(s) you’re using and ask for them to do it. They will usually cooperate, especially if you’re trying to go to a more professional-sounding moniker.


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Building and Tuning Your Profile and Portfolio
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The Pros and Cons of the Profile Picture (Avatar)
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Last Site Update: February 1, 2012

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