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Overview of the Online Freelancing Project Process and Freelancing Marketplaces
(Page 2 of 3)
Writing and Pricing Proposals
Once you find a project you like,
the next step is to get the client to select you for the job. This is
usually not as easy as it sounds: for every good project on a freelancing
site, there are several—or more—freelancers just like you
who want it! Effective proposal writing is perhaps the key differentiator
between successful and unsuccessful online freelancers. Many professionals
start to freelance thinking that their expertise will be sufficient to
guarantee success, but it does not. You need more than just the ability
to complete the project well—you must also convince the client
that you can do the project well, and do it for a price that he or she
believes represents good value.
Proposal writing, also sometimes called
bidding, encompasses all of the following:
- Analyzing the project description in detail to
ensure that you understand what the client wants.
- Assessing the competition—to the extent
that the site allows—looking at the number of other bidders and
their past history, the average value of bids already placed, and so
- Asking pre-bid questions if you need clarification.
- Figuring out how many hours of your time will
be needed to complete the project, and calculating a reasonable estimated
- Deciding on an optimal pricing strategy for the
project, based on criteria such as the estimated value of the project
to the client, your desired compensation rate, how interesting
you believe the work will be, how full your schedule is, and more.
- Writing up the text of the proposal.
- Responding to questions from the client.
- “Closing the sale” and negotiating
terms and conditions for the project.
A large chapter entitled Writing and Pricing Internet Freelancing
Proposals will contain dozens of
topics to help you with this critical phase of online freelancing.
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The Online Freelancing Guide (http://www.FreelancingGuide.net)
Last Site Update: October 21, 2011
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