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Table Of Contents  The Online Freelancing Guide
 >  Introduction - Online Freelancing Overview, Options, Opportunities and Challenges
      >  Introduction and Overview of Online Freelancing

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What Do Online Freelancers Do?
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Comparing Online Freelancing to Traditional Employment
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Overview of the Online Freelancing Project Process and Freelancing Marketplaces
(Page 2 of 3)

Writing and Pricing Proposals

Once you find a project you like, the next step is to get the client to select you for the job. This is usually not as easy as it sounds: for every good project on a freelancing site, there are several—or more—freelancers just like you who want it! Effective proposal writing is perhaps the key differentiator between successful and unsuccessful online freelancers. Many professionals start to freelance thinking that their expertise will be sufficient to guarantee success, but it does not. You need more than just the ability to complete the project well—you must also convince the client that you can do the project well, and do it for a price that he or she believes represents good value.

Proposal writing, also sometimes called bidding, encompasses all of the following:

  • Analyzing the project description in detail to ensure that you understand what the client wants.

  • Assessing the competition—to the extent that the site allows—looking at the number of other bidders and their past history, the average value of bids already placed, and so on.

  • Asking pre-bid questions if you need clarification.

  • Figuring out how many hours of your time will be needed to complete the project, and calculating a reasonable estimated completion date.

  • Deciding on an optimal pricing strategy for the project, based on criteria such as the estimated value of the project to the client, your desired compensation rate, how inter­esting you believe the work will be, how full your schedule is, and more.

  • Writing up the text of the proposal.

  • Responding to questions from the client.

  • “Closing the sale” and negotiating terms and conditions for the project.

A large chapter entitled Writing and Pricing Internet Freelancing Proposals will contain dozens of topics to help you with this critical phase of online freelancing.


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What Do Online Freelancers Do?
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Comparing Online Freelancing to Traditional Employment
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Last Site Update: October 21, 2011

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