High Quality Versus Low Price Projects
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Chances are that you’re a well-trained and experienced professional, and consider yourself a quality-oriented freelancer. Regardless of your actual field of endeavor, you want to find serious clients who will give you good projects that pay well. I expect this from most of my readers because, frankly, people who don’t care about quality aren’t likely to take the time to read a Guide like this in the first place.
The desire to aim for the high end of the market is perfectly understandable, and also very achievable. Most skills and abilities are such that you find fewer and fewer individuals as you go up the quality scale. This pattern is evident in such diverse fields as business management, sports, music, engineering and teaching. So if you are truly one of the best, you can be handsomely rewarded in the freelancing world with interesting projects that pay very well.
Those who are among the best want to find clients who will appreciate their excellence and compensate them accordingly. It seems entirely natural to make this choice, but it’s important to recognize that going after high quality projects is indeed that: a choice. There are other options, and they each have benefits and drawbacks.
The important concept of the value proposition states that clients don’t necessarily want the best absolute quality, they want the best value, which is defined as quality or benefit per dollar spent. Reasonable people want the very best quality and are willing to pay for it, or are on a budget and just want “acceptable” quality at a low price. (Unreasonable clients want high quality at a bargain price, but you should avoid those!)
The problem for high-end freelancers is that most employers are on limited budgets, and even if they would like to get the very best, they often cannot afford it. That doesn’t necessarily mean they are “cheapskates” or that they don’t value quality, just that they are forced to deal with the realities of limited resources. After all, while most of us might like to buy that premium quality $100,000 sports car, we usually have to get by with the “good enough” $20,000 sedan (if we’re lucky.)
As a result of these budget issues, while top-tier projects can be quite attractive, there are often not very many of them available at any given time. It can take a while to find appropriate high quality work to bid on, and even longer to win such jobs. If this is the angle you want to take, then you must be patient and committed to the task.
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