Guru - Freelancer Community Characteristics
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Guru’s freelancer community tends to be above average because the site itself is above average in focus, and the management seems to want to keep it that way. Over half of freelancers come from North America, which is a large percentage for a major site, with a little under a quarter from Asia. In terms of project distribution, those looking for website and ecommerce work will find relatively few competitors, while writers and designers will find much more, and those looking for admin support work are likely wasting their time.
Guru’s project search feature makes it relatively simple to obtain a snapshot of how projects are distributed across the site’s 17 primary work categories. Similarly, the freelancer search feature can help us get a handle on how many freelancers are actively looking for work in each category; these results are shown in Figure 6. Note that I am not sure how these numbers deal with contractors who have profiles in more than one category, but my guess is that this applies to only a minority of freelancers.
Comparing this figure to Figure 5 shows how much of a difference there is in the division of projects compared to that of freelancers to work on them. This in turn can tell us a fair bit about how much competition there is for certain types of work. The best category is clearly Websites & Ecommerce, which represents only 15% of Guru professionals, but a whopping 35% of projects. Other categories where there’s likely to be less competition include Programming & Databases (16% versus 20%), as well as Sales & Marketing (1% versus 5%!).
There are also a few obvious places where freelancers will have a tough go of things. Admin Support is the most obvious, with 12% of freelancers but only 4% of projects—Guru is not the right place for this sort of work. Writers, editors and translators (17% versus 12%) and graphical designers (11% versus 9%) also have a lot of competition on Guru.
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